Google Disavow is in the Details

blog-disavow

Google’s Penguin update firmly solidified my love for penguins. I mean, penguins are super cool creatures, working as a team to find food and protect their tiny egg all the while braving insanely low arctic temperatures. When the process aligns just so, and the long dark days of winter are over, a baby penguin is [...]

Facebook Offers: What Small Businesses Need To Know

blog-facebook-like

Looking for a way to reach more prospects and bring more customers into your store? Facebook’s ‘Offers’ platform might be an advertising solution you need. Brands with at least 400 likes can promote deals, coupons, and discounts to their target markets. Unlike third-party apps, the Offers platform is native to Facebook and provides business owners [...]

10 Best Link Building Practices

blog-seo

Link building is hardly something you learn overnight. It requires specialized insight and SEO knowledge in order for a plan to be implemented effectively. Adhering to the following ten best practices for effective link building will optimize your backlinks: 1. Alter Your Anchor Text Search Engines still heavily weigh SERP’s towards the anchor text of [...]

Brand Strategy for SEO: 5 Ways to Define Your Brand & Why It’s Important

blog-brand-build

A Black Belt in SEO Isn’t Enough Anymore SEO expertise is critical for any well-rounded digital marketing program, but a truly remarkable search marketer should also have an understanding of one of the most important underlying facets of marketing: branding. Any good SEO knows that trying to rank for generic services or products is much [...]