Brand Building

Facebook Offers: What Small Businesses Need To Know


Looking for a way to reach more prospects and bring more customers into your store? Facebook’s ‘Offers’ platform might be an advertising solution you need. Brands with at least 400 likes can promote deals, coupons, and discounts to their target markets. Unlike third-party apps, the Offers platform is native to Facebook and provides business owners [...]

Brand Strategy for SEO: 5 Ways to Define Your Brand & Why It’s Important


A Black Belt in SEO Isn’t Enough Anymore SEO expertise is critical for any well-rounded digital marketing program, but a truly remarkable search marketer should also have an understanding of one of the most important underlying facets of marketing: branding. Any good SEO knows that trying to rank for generic services or products is much [...]